Guía de compra
· 5 min de lectura· Actualizada el 2026-03-18Claves OEM frente a Retail de Windows
Las claves OEM de Windows son más baratas, pero quedan vinculadas a una placa base. Las claves Retail son transferibles. Aquí le explicamos exactamente qué cambia y cuál debería comprar.
- Windows 11
- Licencias
- Retail
La diferencia funcional
Una clave OEM queda vinculada permanentemente a la primera placa base en la que se activa. Si cambia la placa base, la activación se anula y deberá comprar otra clave.
Una clave Retail es transferible. Puede moverla a un nuevo PC desactivándola en el antiguo (o dejando que Microsoft detecte automáticamente el cambio de hardware tras iniciar sesión con una cuenta Microsoft).
| Propiedad | OEM | Retail |
|---|---|---|
| Transferible a un nuevo PC | No | Sí |
| Soporte directo de Microsoft | No | Sí |
| Vinculada a la placa base | Sí | No |
| Recuperación tras cambio de hardware | Llamada manual a MS, a menudo denegada | Automática mediante cuenta Microsoft |
| Precio habitual (Win 11 Pro) | €7–€15 | €18–€30 |
| Uso en volumen en empresas | Solo en hardware del fabricante | Permitido en cualquier lugar |
Precio y soporte
Las claves OEM son más baratas porque Microsoft las vende a precio reducido a los fabricantes de sistemas, con la condición de que Microsoft no las apoya directamente — el soporte es responsabilidad del OEM (usted).
Las claves Retail incluyen soporte directo de Microsoft y tienen un precio algo superior.
OEM en resumen
Pros
- Precio de venta más bajo
- Conjunto de funciones idéntico al Retail
- Activación instantánea
Cons
- Vinculada de por vida a una sola placa base
- Sin soporte de Microsoft
- A menudo desactivada por Microsoft al revenderse
¿Cuál debería comprar aquí?
Todas las claves de Windows que vendemos son Retail. Activación de por vida, transferibles a un nuevo PC, con posibilidad de vinculación completa a cuenta Microsoft.
Deliberadamente no comercializamos claves OEM — el ahorro no merece la restricción de activación para la mayoría de los clientes.
Preguntas frecuentes
- ¿Puedo mover una clave OEM de un PC averiado?
- Oficialmente no. Microsoft vincula las claves OEM al ID de hardware de la primera placa base. En la práctica, a veces puede llamar al soporte de MS y explicar la situación — pueden reactivarla una vez, pero no está garantizado.
- ¿Una clave Retail es lo mismo que una clave 'Full Packaged Product' (FPP)?
- Sí. FPP es el término interno de Microsoft para el SKU de venta al público en caja. Los mismos derechos de activación, simplemente entregados electrónicamente.
Licencias recomendadas
Windows 11 Pro
Retail · 1 PC · Lifetime
Professional edition with BitLocker, Hyper-V and Remote Desktop.
Windows 11 Home
Retail · 1 PC · Lifetime
For everyday personal computing.
Windows 10 Pro
Retail · 1 PC · Lifetime
Mature, stable platform for legacy hardware.
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